Take to the Streets
by Cindy Marie Jenkins
Ten years ago, the only real Dia de los Muertos celebration in the area was Self Help Graphics. It wasn't really a known holiday among our audience. Today, it's at every school, every mall, every cemetery in L.A.
Ours is the real deal. We made authenticity a priority back then and continue to work with some of the best Latinx performers that Los Angeles has to offer. People steeped in the traditions of DDLM teach our youth and community not just how to paint faces or create flowers, but why.
Today it's grown to welcome nearly 1,500 attendees and attracts such headliners as The Space Sanchos and Louie Cruz Beltran. People from all over Los Angeles enjoy indoor and outdoor performances, crafts, food, vendors, face painting, and can decorate an altar to celebrate a loved one's life.
So join us and our neighbors to see why our Dia de los Muertos festival is one of our most popular events!